hot and cold
What in the hell is this shyeeeettttt?

HOT and COLD media?

Good Lord.

you would think with the definitions and/or descriptions written out, it would be easier to comprehend but it is almost not helpful.

hot = intense, high definition, industrial, linear, low in audience participation or completion

cool = low intensity, low definition, tribal, nonlinear, high in audience participation or completion

i'm having such a hard time even trying to process the content of a reading our journalism class is assigned to work on. no many how many times i read something, it all just amounts to:

Blah
blah blah blah
blah blah

the individual words make sense but all together, it's a clusterfuck. it started out just fine... didn't it? was this written too many years ago that it really can't apply to some of the media platforms we're more familiar with today? that there's amazing amount of convergence between media that makes it absurdly diferent to arrange stuff along the hot and cool spectrum?

i sure as hell think so.

omgomgomgomgomgogmogmgomgomogmgomg.

not gonna lie though... i loved some of the readings we were assigned to. this one just can't seem to get through.